About us (Old)
We make happy products for happy people! Our products carry the sass of west while being truly desi at heart! Our vibe is indo-comtemporary, colorful, quirky, bohemian and eclectic.
Meet The Founders
Parul Taneja (left) and Anushri Shringi (right) are best friends turned business partners. They're both architects, who left the fancy world of architecture in pursuit of their passion for creativity.
Parul and Anushri started Krafted with Happiness as a facebook page at a young age of 19 back in 2012 when they were still in second year of college, as a vent for their creative energies. Both had a knack for experimentation and DIY products were just their thing! Anushri made really good body scrubs while Parul loved experimenting with jewellery. By 2015, unlike their parents who were hopeful for them to go abroad for their post-graduation degree, Parul and Anushri's hearts wanted to turn their facebook hobby into a full fledged business! With that passion for creativity and belief in each other, they laid foundation of this brand :)
Who makes these products?
While Parul and Anushri started out as a team of 2, designing and manufacturing products in Parul's room, today Krafted with Happiness employs around 30 karigars who hand-craft these products. Most of them are housewives who work from home in their spare time. Working with Krafted has not just brought about financial independancy in their lives, but has also revived their confidence in their talents!
Our studio is in NCR region of Delhi. We are currently a team of around 20 hoomans and 2 doggos.